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Rio 2016 Unveils Innovative Olympic Torch
The Organizing Committee for the Rio 2016 Olympic Games has unveiled the Olympic torch that will carry the Olympic flame across Brazil next year.
The innovative design, which is inspired by the warmth of the Brazilian people, features moveable segments that expand vertically to reveal the colors of Brazil when the Olympic flame is passed from one torchbearer to another.
The triangular shape of the torch, meanwhile, alludes to the three Olympic Values of excellence, friendship and respect, while the floating effect of its different segments represents the efforts of the athletes.
The chosen design was the result of a nationwide tender that received submissions from 76 agencies. A judging panel, featuring 11 members recognized for their expertise in product design or their contribution to the Olympic Movement, unanimously selected the design of Sao Paulo-based creative studio Chelles & Hayashi.
Each torch – crafted from recycled aluminum and resin with a satin finish – weighs between 1kg and 1.5kg and stands 63.5cm high when contracted and 69cm when expanded.
These will be carried by approximately 12,00 torchbearers during the Rio 2016 Olympic Torch Relay – Presented by Coca-Cola, Nissan, and Bradesco – which will visit around 300 cities and towns across Brazil ahead of next year’s Olympic Games.
Source: Olympic.org
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